In , Tubi made its Super Bowl debut with a viral ad that had viewers questioning whether their feed went down in the middle of a face-off between the Kansas City Chiefs and Philadelphia Eagles. Two years later, the Chiefs and Eagles are facing off yet again β but Tubi is in a very different place, simulcasting the big game in 4K for the first time as part of a Fox Sports takeover on Feb.
The free, ad-supported streaming platform, which was acquired by Fox Corp. Fox Corp. The free access to the Super Bowl comes as audiences are increasingly ditching linear TV in favor of streaming. As of June 30, , Fox reported a total of million cable subscribers across its News Media and Sports networks, down from million during the same period in , according to Nielsen data cited in its latest annual report.
But while streaming has allowed sports leagues like the NFL to extend their reach with audiences, it has also made it more difficult than ever for sports fans to find their favorite programming all in one place. Depending on how many SVOD services you subscribe to, it can also be more expensive than linear, giving Tubi an opportunity to score a touchdown with cord cutters and cord nevers. After the game ends, the service plans to re-air the premiere of The Z Suite.
For the month of December, Tubi accounted for 1. Discovery, after the offering was temporarily blocked due to an antitrust lawsuit from Fubo. That lawsuit was later settled, but the threat of additional lawsuits from pay TV operators like DirecTV and Dish Network played a role in the decision, an insider previously told TheWrap.
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