New York-based specialist branding agency MBLM has made a foray into Asia with a new office in Seoul β aiming to help local brands expand into global markets, and vice versa. MBLM offers a range of branding services β from creation and activation to design, software development and customer experience.
A new Seoul office now gives the firm a strong presence at the other end of the globe β an outfit that will support both local and global brands. Leading this carefully assembled Seoul team is Nelson Hur β a branding executive with over two decades of experience under his belt. Hur has worked in a senior capacity at FutureBrand, Cheil Worldwide and Ogilvy β among several other top agencies β and has served big-ticket South Korean clients including Samsung in the past.
Other members in his new team hail from an array of backgrounds β consumer goods, tech, financial services and retail included.
And the proposition is worth its weight in gold. Several recent studies have detailed how building an appealing and trustworthy brand could be crucial in the new normal β as consumers grow increasingly nuanced and discerning in their demands.
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