You may be starting a career in marketing or are a seasoned marketing professional - earning the CIM qualification will provide you with the knowledge, skills and mindset to take your career to the next level.
We offer training solutions for Level 4,6, and 7. Utilise our extensive library of online resources for assessment support and use the peer-to-peer community experience to add value to your workplace.
To enrol for the CIM qualification, you need to demonstrate English language competency. You will be placed on the most appropriate level based on your prior work experience, educational background and initial diagnostic interview.
Once completed, you get an award for each module plus a certificate from CIM for the level successfully completed and can use the designation Affiliate or Member CIM after your name. Contact us hyperlink this to the contact form for a one-on-one consultation to assess your eligibility and recommend the suitable level for you. Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process.
This includes the marketing mix and a tactical planning framework to aid marketing effectiveness. Set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Focus on the importance of the ever-evolving, dynamic digital landscape. Recognise the significance of situation analysis and use techniques to assess the external and internal environments for effective decision making. Apply all stages in the marketing planning process β from the audit, through strategic decision making, to implementation of plans.
