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This paper reports on a study examining key words and key semantic domains in the data collected from the online classified ads on the Telegraph. We use the Wmatrix web-based corpus processing software tool for linguistic analysis, in order to compare the language of men looking for women, men looking for men, women looking for women, and women looking for men.
The age group under investigation is the overs. Linguistic research into the language of online dating ads is still scarce. Being happy, energetic and enjoying life appear at the top of our list. However, even in this subgroup, general relationships based on friendship appear to be more important than sexual relationship.
The number of online dating classified ads have grown rapidly in recent years. The methodology employed in these previous studies is usually interview-based. Academic research into the language of online dating ads is still scarce. In Computer-Mediated Communication research, previous analysis of personal pronoun usage Sherblom ; Witt ; Walther has been reported.
More pronoun use is associated with greater immediacy and involvement with a reader or topic. The vocabulary and semantics of online dating ads have not yet been investigated. The purpose of our study is to apply a corpus-based methodology in order to allow a larger scale study of the key words and topics in this type of data.
We have collected texts from the online dating classified ads on the Telegraph. In our study we use the Wmatrix web-based corpus processing software tool for linguistic analysis in order to compare the language of men looking for women, men looking for men, women looking for women, and women looking for men.