The latest agency news, campaigns and client wins and losses making headlines across the region. And in the last few months, four new titles have appeared on the market, and the teams working on these projects are optimistic about the future of print in New Zealand.
We posted a whole host of fancy, often fantastical and fairly big budget Christmas ads from overseas a few days ago. Yes Biggy! This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November. Brands are pretty keen to get themselves on the big screen these days. And, as Dodge has shown with Ron Burgundy, fictional characters make for pretty good spokespeople.
A Christchurch company with a long history in media production and an early adopter of YouTube is on a growth drive among organisations that have a message to beam to the masses. TVNZ announced its new season line-up tonight. MediaWorks was pretty cocky at its new season launch a few weeks ago.
Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC. Hark, seekers of knowledge! So get yours and avoid a lifetime of bitter regret.
The 10 sculptors managed to resist scoffing their works of art before putting them on display. TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers. So, after a long period of declining sales, The Warehouse completely revamped its business and managed to reverse the slide.
