There are many reasons why nonprofits should send appeal mailers. Here are some of the most important:. Of course, there are also some challenges associated with sending appeal mailers. However, when done correctly, direct mail can be a great way to raise funds and awareness for your nonprofit. Designing an effective nonprofit appeal mailer takes time and effort, but these tips will guide you in creating a mailer that will help you reach your fundraising goals.
Here are some of the most important: Direct mail is a cost-effective way to reach a large audience. The cost of sending a direct mail piece is relatively low, especially when compared to other forms of marketing, such as television or radio advertising.
This means that nonprofits can reach a large number of people with their appeal mailers without breaking the bank. Direct mail is a personal way to connect with donors. This can help cultivate a relationship by making donors more likely to feel connected to your organization and its mission. Direct mail can be targeted and help you reach new donors. If you send your appeal mailers to a targeted audience , you can reach people who are likely to be interested in your cause. This can help you attract new donors who may not have been aware of your organization before.
Here are some tips on how to design an effective nonprofit appeal mailer: Start with a strong attention-grabber. A compelling photo, a powerful headline, or a personal story can all help you do this. Tell a story. People are more likely to be moved by a story than by a list of facts and figures.
Be clear and concise. Get to the point quickly and clearly, and use simple language that everyone can understand. Use strong visuals. Images can be a powerful way to communicate your message and connect with donors on an emotional level. So, use high-quality images that reinforce your story and call to action. Ask for a specific donation amount.
