The Entertainment Lions celebrate creativity that turns branded content into culture. The history of the Entertainment Lions.
What kind of work can be entered? Entertainment-led Brand Experience. Is there a limit to how many times I can enter? What are the judging criteria? What do I need to provide with my entry? The Written Submission. Category Specific Questions. The Entertainment Lions, formerly known as the Branded Content and Entertainment Lions, were launched in to celebrate content that cuts through, turns consumers into fans and ascends to the cultural mainstream.
It was originally launched alongside the Lions Entertainment Stream a mini festival within the main Festival to show just how important branded content is to the advertising industry. This Stream has since been retired, however the Lion has gone from strength to strength, prompting the creation of three additional awards beneath the entertainment umbrella. Eligible work may include brand content, film and video content such as short films, branded content, digital videos and live events, activations and immersive experiences like AR, VR, or MR.
Interactive campaigns, gamified experiences, and viral content for social media platforms are also considered, as well as music-driven campaigns and soundtracks that enhance the entertainment value. Additionally, content for TV, radio, or streaming platforms and work that addresses cultural or social issues through entertainment are all eligible.
Brand refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry. The work should demonstrate exceptional creativity, innovation, and the ability to deeply engage audiences.
