The Handler 8 posts. SoonerLS 5 posts. Oac98 5 posts. January 17, January 13, Foolish to out it mildly. I know it requires additional upfront costs. But there will come a day, in only a few short decades where most new cars are evs.
Lincoln especially is a perfect brand for ele. Lincoln has definitely made significant progress, so I hope Ford doesn't throw in the towel. Lincoln especially is a perfect brand for electrification. They're brand is sold on being quiet, refined, effortless. Evs are perfect for them. Lincoln exists only because the Ford family want it to do so and without Chinese sales it would have died with Mercury. So if Ford is taking Model E sales to online ordering, you can bet the same is coming to Lincoln.
Sitting next to him on his desk you can see his computer monitor, which has a full screen image of an EV on a flatbed, something he points out in the ad. Who knows how long Lincoln will be around. Some dealers are definitely skeptical of Ford's commitment to Lincoln. They were promised a full line-up initially. Thank you twintornados. That's more than sufficient to serve Lincoln customers in the U. For comparison, the leading U. I know the dealer guys here don't like when we talk about it, but my gut really says the old dealer model's days are numbered.
Tesla seems to be doing well with their format. Franchise laws and dealer markup BS over the last couple years has soured a lot of people on that form factor. Hasn't Lincoln experienced quite the turn around in terms of sales and brand perception? They're not challenging mainstream brands for sales figures, but I thought they were doing decently well compared to years ago. Maybe I'm wrong son. This one from "Electric":. Here are the U. In the past 6 years, it achieved a YOY increase only once, from to Here are the China sales numbers.
China became Lincoln's largest market in In terms of brand perception, it is quite good in China, less so in the U. Lincoln's initiatives in both markets for "electrifying its entire portfolio of vehicles by the end of the decade" should improve consumer perception of the Lincoln brand.
