GoDaddy Inc. In , a group of employees at Jomax Technologies were brainstorming a new company name, with "Big Daddy" being a popular suggestion. However, finding this domain name already taken, "Go Daddy" was purchased instead. By , GoDaddy was approximately the same size as competitors Dotster and eNom. In , GoDaddy acquired the security platform Sucuri.
In April , GoDaddy acquired the Host Europe Group , including firms Reg at that point the UK's largest domain name registrar, with more than 3 million names registered and 1. In January , GoDaddy unveiled a new logo with a simple, sans-serif type accompanied by a heart-shaped design that spells out "GO". In , GoDaddy was reported as the largest ICANN -accredited registrar in the world, at the size of four times their closest competitor.
They allow services to be accessed across the global internet. In , GoDaddy completed the acquisition of the domain registry services of Neustar and renamed the service "GoDaddy Registry". Initially, GoDaddy Registry operated the country code top-level domains.
GoDaddy started advertising in the Super Bowl in Since then, the company has expanded its marketing to include sports sponsorships. Adweek' s Barbara Lippert described it as a "poorly produced scene in a living room where people are gathered to watch the Super Bowl. As we watch them watch, a guy at his computer in the corner of the room drags the crowd over to GoDaddy.
In "Shower", Danica takes a shower with Simona Fusco Stratten as three college students control the women's maneuvers from a computer. Both helped increase domain registrations by percent above post-Super Bowl levels. He said the most successful were multichannel-oriented, driving viewers to Web sites and "focusing on conversion as never before".
