Diagnosed with ADHD at 26 years old, Daphne Tideman has turned to a range of tactics to stay focused and productive at work, from noise-cancelling headphones to waking up early - anything to stay on task. At 11am most days, the head of growth at supplements brand Heights logs onto a video call, where, in a group of around 30 - some of whom are colleagues, but mostly not - they each share their goal for what they want to get done over the next two hours.
Then, cameras still on, they get to work. Before logging off again at 1pm, they report back on what they accomplished. There's a lot of busy work that draws you in and pulls you away from taking that step back, because of how real-time a lot of the work is. And using online co-working to take that strategic step back and look more holistically at the long-term would be the biggest benefit for marketers.
Working in online co-working groups, of which Flown is just one type of offering, is designed to heighten accountability. Online co-working can also eliminate some of the isolation that can be one of the downsides of remote working. I met someone who teaches people how to do funeral and wedding services. She was driven to bring the concept of finding daily focus time to professionals tired of the only solution to big workloads traditionally being to work longer hours.
And in our sessions, because you formed that human connection, it's an extra incentive to not disappoint them or yourself. It gives you that extra measure of accountability. Recent research has suggested that togetherness has the potential to increase cognitive function, and this can be of benefit when working on complex tasks. Looking to positively engage and guide your team amidst the rapidly changing environment? Enrich your skills with our Managing and Influencing Stakeholders training course and develop a range of practical techniques to help find what makes your team tick and achieve better results.
Didn't catch our member exclusive webinar: 'How to effectively lead your team through change'? You don't have to miss out! Members will be able to access the full presentation on demand very soon. Try online co-working. You may also like Blog What makes an effective B2B marketing partnership?
