Over the weekend, there was even a Tinder-themed house party at a Provo apartment. Let your Tinder dreams become a reality. If it doesn't go well in chat, you don't have to give them your number.
Mease never used a dating app or website before Tinder, but has now been dubbed the "Tinder guru" by her friends. But now I have over matches, so I just keep doing it.
Mease's story isn't unique. Attempts at reaching this untapped audience have been met with varying degrees of success. Grindr, the gay dating and hookup app that turned four years old Monday, has accumulated more than 6 million users who spend an average of an hour and a half on it a day. Blendr, the Grindr team's straight spin-off, has reached an audience of million users, but making dating apps for straight people isn't the same as making ones for gay men, and research showing how men and women use dating apps and websites differently could explain why.
It's an imbalance that Tinder thinks it's corrected. On Blendr, girls are bombarded. Similarly, men don't want to feel the rejection that comes from not getting replies to their messages. Tinder took this into account by not allowing you to send messages to anyone unless that person is interested in talking to you too. The app shows users in a geographic radius and lets you click "X" if you're not interested and a heart if you are. When two people are both interested, they're allowed to chat.
The approach has proven attractive to dating-app virgins, and it's bringing in converts fast. In Alabama, for example, the number of users jumped from four to 8, in a single week in January. It's still primarily a game for most people.
