A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. But we come together.
But the price tag is worth it, advertisers say. In order to garner more publicity, many advertisers release their ads ahead of the game. Dove highlights the problem of low body confidence in young girls and depicts a young girl running down the sidewalk to H. Patriot owner Robert Kraft has an ad in the game for the second year in a row. Snoop Dogg and Tom Brady voice reasons why people hate each other in an effort to combat hate speech. First-time advertiser Novartis is focusing on breast cancer awareness in its ad featuring Wanda Sykes and Hailee Steinfeld.
They cruise down the Pacific Coast Highway in a Chevrolet Chevelle slowly so they can enjoy eating an ice cream bar. First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. The characters represent all the things you can get delivered from the food delivery service. In one of several ads featuring aliens, comedian Tim Robinson and actor Sam Richardson say goodbye to an alien who was living in their neighborhood.
Cookware brand Hexclad and Doritos ads also feature aliens. Not all advertisers release their ads early, so there are always plenty of surprises on game day. Dunkin' has secured the first ad spot after kickoff but is staying mum on details other than teasing that it will star Ben and Casey Affleck and Jeremy Strong.
Canned water company Liquid Death will advertise for the first time with an ad created in-house. Ad experts think it is unlikely that an A. But if one did debut, it would be sure to make a splash. Skip to content. Back to School. Weather Headlines. Earthquakes and Tsunamis. Gas Prices.
