Business , Marketing , Scaling a Business. The million dollar question that everyone has a conflicting opinion over. Should you market to pain points when selling in your online business? Talking about pain points in your marketing too much can absolutely start to attract people on struggle street…so you need to learn how to nail them, without dwelling on them too much. When you learn how to do this effectively and empathetically, your DMs will start to blow up with people who want to work with you.
First things first, you need to understand exactly what pain points are…because a lot of people do get this wrong. As a starting point, here are some examples of pain points your customer may be feeling right now.
Doing this, going deeper, stepping away from those surface level pain points is the first step into transforming the way you create content for your audience. So, how do you use pain points in marketing without going too far? You need to start to implement value-based selling into your content marketing strategy.
We complement identifying pain points by tapping into their desires, the end result they want to achieve and how your service is what will get them there. A unique content creation framework for implementing value-based selling which shows you exactly how you can touch on pain points, go deeper with your content and sell every day without selling. It also helps you to create content en masse…without feeling burnt out or overwhelmed, through systemisation of your content creation processes and having a content strategy led by what you actually want to sell.
Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Join the exclusive membership community and be in the room with other ambitious entrepreneurs who are on a mission to create 6-figure businesses using Social Media content. Claudia Woodham. Find Us On Social. Blog Categories. What are Pain Points in Marketing? A great way to understand pain points is to imagine yourself going to the doctors.
