Dominated by apps like Tinder, which reached 64 million downloads in , the market is being driven by the growing number of singles and increasing use of the Internet, particularly among Millennials. French consumers are under increasing pressure to find partners, spending an average of 57 euros a month on dating sites. France is home to some 15 to 20 million singles, representing a significant potential market for dating services. The use of dating platforms in France attracts a younger audience aged between 18 and This trend tends to decrease slightly with age.
Dating sites and applications offer the chance to meet like-minded singles or not , generally living within a defined area. Most platforms enable users to fill in a profile card with detailed information on what they're looking for, their activities, tastes, etc.
They can then view the profiles of other members. The dating market is made up of a large number of online platforms and applications, most of which generate revenue through paid subscriptions , but also offer a free version that allows users to test the application with limited functionality.
The worldwide market for dating sites is growing at a relatively high rate, and seems to be benefiting from the democratization of the Internet and new technologies, which are enabling the development of innovations in the sector. It is expected to grow at a CAGR of 7. The French market has experienced strong growth since the creation of Meetic in , which put the spotlight on the sector. Since then, the number of dating applications and sites has multiplied to cover the needs of all users, whatever their interests and requirements.
French companies are dynamic, with Happn, for example, created in , taking an ever-increasing share of the market. They are, however, suffering from fierce competition from foreign companies that can easily export their model to France. The health crisis and the confinements have revitalized this market, which has once again experienced a phase of very strong growth since the start of Unique monthly users are increasing in number, and platforms are becoming increasingly successful in selling their paid offers to their users.
