I was an absolute cliche last week, and celebrated my bachelor party in Sin City itself, Las Vegas, Nevada. And before you ask, this was not a Hangover -like experience at all. One of the greatest challenges of the Vegas market is that the powers-that-write-the-checks seem to change their mind on what they want every other day.
As I drove past hotel after hotel on this trip, I did notice a few similarities between the Broadway shows that are currently on the boards. See, in order to know if your show is right for any market, from Vegas to Broadway, you have to see what is working in the market first. Not impossible, mind you, just more difficult. So I looked at the four! Broadway shows currently running in Vegas Mamma Mia! If you think your show is right for V-Town, take a look at the three rules below and see how your show stacks up:.
But everyone speaks pop music. All of the above shows have had Broadway runs for a minimum of a year, and three out of the four for much longer than that. On top of their long running NY status, all four of those shows have had multiple productions around the country and around the world. Three out of four of these shows have had movie adaptations.
In other words. These shows have not only run long enough in NYC to establish a strong brand, but their titles have been exposed globally, making it much more likely that a Vegas audience will be familiar with them when they come to town. If the brand is strong, and the show is good, then Vegas seems to be satisfied with that. This is a similar philosophy that works on Broadway for the super long running shows as I wrote about here long, long ago.
I should focus it on NY. And when NY happens, Vegas will follow. Got a comment? Get Raise It! My just released and guaranteed how-to guide.
