The way we look for answers online has never been more complex. As AI and influencer-generated content proliferates, people are seeking real, human content they can trust. This guiding principle sets the scene for our third activation at Cannes, which launches today and centers on the key to context. Our first major event as a public company, Cannes Lions brings Reddit back to the Croisette to showcase our recent progress towards becoming the leader in contextual advertising.
With redesigned creative featuring larger, more premium media, advertisers can appear where users are researching or discussing the topics they care about. We have also commenced testing on an all-new ad placement that lives seamlessly between individual comments in Reddit conversations. Long-time Reddit advertiser Lenovo added Conversation Ads to their campaign mix early on as part of their evergreen strategy on Reddit.
We're glad for this collaborative approach with our Reddit team, which has driven both understanding and business value for us. Guests are strongly encouraged to RSVP via our website, here.
Announcements June 17, For press inquiries, please reach out to press reddit. Related articles.
