The co-eds are turning to a site called Seeking Arrangement, a dating website that caters to sugar daddies or mommies, and their sugar babies - the students. Successful older men, or "sugar daddies," want attractive company by their side and don't mind financially supporting a sugar baby, who likes the finer things in life.
They call it "dating on your terms," and want people to treat the encounters more like a business deal than a romantic relationship.
One of them is a something sugar baby we interviewed, "Nicole," a senior in the University of Alabama system. She turned to Seeking Arrangement after her scholarship money ran out and thought a chance meeting with a sugar daddy could help ease some stress. And of course, spend money as well as time on her. Seeking Arrangement released its top list of fastest growing sugar baby schools. The University of Alabama comes in at 8, with new sign-ups, bringing the school's sugar baby total to But it did take some time for Nicole to find some suitable sugar daddies.
One of the things some sugar babies say they avoid include staying away from those who are married. Critics of these arrangements believe it sits in a gray area, towing the line on prostitution or an escort service. Personally, she shared that she hasn't had sex with any of her daddies, which she thinks is why she isn't pulling in a heftier allowance.
We brought Nicole's experience to Seeking Arrangement's attention and got this response: "If there are any profiles that say they want to exchange money for sex that slip through, we find them and suspend the accounts. All members are encouraged to report anyone who is misusing the website," said Bermudo. For Nicole, being a sugar baby isn't long term, but says as long as she doesn't have to compromise her terms, a little sugar isn't so bad.
