It aims to disrupt the order of time, taking us back to another dimension, as one that belongs neither to past nor future, but to fashion itself, and the idea of transformation associated with it.
A reality which would have the power to transform shapes and emotions. The collection enhances into a series of unpredictable encounters, recompositions as fleeting as they are fantastic, just like in wonderland, where the here and now continually play hide-and-seek, as if an ever-evolving being was being discovered through each movement during this constantly changing time of fashion. Buried memories become capable of crossing as many boundaries as she wishes, the world adapts to her scale: immense or tiny.
A display of the poetics of the absurd. The result was a most captivating ensemble with spellbinding colors, making for an immersive visual landscape, as a tribute to the power of imagination and the wonderful plurality of femininity. Loro Piana is pleased to announce the opening of its relocated boutique in Frankfurt, Germany. Located on Goethestrasse, the store invites customers to indulge in an unparalleled luxury shopping experience, with its exquisite blend of traditional elegance and contemporary design.
Realized with signature Loro Piana design cues, minimalist, refined, and dynamic, the boutique's overall concept and interior design represent the essence of the Italian Maison, featuring natural materials, a warm color palette, signature oak and Carabottino wood details. Inside, the earthy tones of Kummel combine with soft lighting, adding to the alluring ambiance. The VIC salon is inspired by a private walk-in wardrobe, a personal environment, where the most exclusive products are displayed.
Paying tribute to the savoir-faire and longstanding tradition of Loro Piana , it honors its years of history and heritage, in an extraordinary journey, through fibers, fabrics, shapes and silhouettes, narrating a unique story of expertise and uncompromising quality. To enter a garment as you would a house, to dress with the feeling of being welcomed. We are presented with a sharp, architected vision.
