Podcast: Play in new window Download. This is admittedly quite awkward and feels egotistical, but after receiving enough listener feedback requesting this podcast, I decided to share my own story this week. Thanks to those who listened to and enjoyed the How I Got Here series this season, which concludes with this episode. Each week, I ask a member of the racing community to describe their career path and shed some light on how they reached their current position.
So right now I work with L i sa Kennedy and her team at Golin, but we work with Toyota Racing in their motorsports department handling content creation, working with Toyota — Kristine Curley, who you had on earlier this year — and the social strategy, social content creation and publishing for all things Toyota Racing.
So how did this all start for you? Did you grow up wanting to be in sports or anything like that? Nobody knows where that is. Flemington was kind of iconic on the local tracks scene, but then hosted a lot of Craftsman Truck Series races, and it was known being a place where you never went straight on the track. From there, growing up, we would go to Nazareth Speedway, which is about an hour away from where I grew up.
Back then, they Busch races and Truck races. We waited about six hours to watch the first Truck race there. And then we went to Bristol in And as I grew older, went to college and everything, I started to learn more about what was surrounding the track.
So in college, studying communication and PR and everything, and as we continued to go to these races every year, you started to notice things more. Why do they have all these activations set up? Why are people drawn to look at production vehicles at a racetrack? I want be inside and like I want to be going in there. They seem cool. They seem like really in the know. This is really cool. But I still live and go to college in New Jersey.
