It launched with 11 people, including three account people and three researchers. The holding company award is based on the accumulated points won by the agencies within each group. Northeastern bastion of academia and professional sports morphed into a cool adtown thanks to the creative work being produced by agencies that had been around for decades. Sure there were some big brands Target, General Mills headquartered in the frozen Minnesota metropolis.
DDB went on to produce legendary ads for Volkswagen and Avis. Facebook started as a way for Harvard students to check each other out. It grew to be the most ubiquitous social media platform of the early 21st century.
When Ogilvy took on the IBM account, the brand was taking a scattershot approach of selling its many products and services through several agencies. With the introduction of online services like Prodigy and America Online, suddenly everyone from schoolchildren doing homework to young moms seeking colic remedies were logging on to their mostly desktop computers.
In it, we watched a dad being a dad — taking his son to his first baseball game, paying for the tickets, a hot dog, and a drink with his MasterCard. Coming off a miserable entrance into the low-calorie beer field, the Miller Brewing company needed its High Life brand to resonate when they turned to New York agency McCann-Erickson. Then art director Bob Lenz had the idea to get a retired athlete to endorse the lite beer in a commercial they shot at a bar in Manhattan.
After numerous print campaigns featuring the likes of Mickey Mantle and Ben Hogan, sales for the durable Timex watch were disappointing. It was also one of the first. In November , James Webb Young gave a speech to the 4As, setting a new mission of advertising solely for the benefit of the American public.
