Dear Twitter Advertisers October 27, AM Subscribe elonmusk says he has " bought Twitter " in a message to advertisers and that he hopes the site doesn't " become a free-for-all-hellscape ". However, according to the Guardian , " despite his use of the past tense, he did not legally own Twitter at the time of the post " although " the final paperwork is expected to be completed on Friday afternoon ".
It's also not certain if a specific former President's banned account will be allowed to return to the site, an event the WSJ calls " a red-line for some brands ". Nothing good will come of this.
However, in the extremely unlikely event that Musk kills the algorithmic timeline, I might be persuaded to consider it a wash. Reposting my comment from the last Twitter discussion. This may be obvious but: The problem isn't that I will see Trump on Twitter. I've never been a member! I don't care about Twitter. The problem is that the fucking media will report on every stupid thing he tweets, allowing him to shape the narrative of US politics.
The larger problem is that he isn't rotting in a prison cell. We have a legal system that seems to help bail him out whenever he gets in trouble. Elon Musk and Twitter whoever owns it are window dressing. As a former Twitter insider nothing has made me sadder than watching this disastrous acquisition slowly unfold. I mean I enjoy seeing Musk forced to honor a bad deal as much as the next schadenfreund, but literally no one thinks this acquisition is good for Twitter or global discourse.
Dave Karpf has a reasonable read on what the likely outcome will be: a slow decline at first, then rapid. Honestly Twitter was already likely going to be doing worse over the next few years of declining revenue and user base. But Musk's malign influence isn't going to help.
