Schweppes Zimbabwe Limited SZL has partnered with mobile technology specialist company, MACmobile since to optimise its sales force and customer relationship requirements.
Developing customer relations through excellent service delivery is a key perquisite in the highly competitive Fast-Moving Consumer Goods FMCG industry. Assessing whether sales and marketing activities are hitting the mark forms an integral part of short-and long-term customer retention strategies. SZL is a leading manufacturer and distributor of non-carbonated still beverages under license from The Coca-Cola Company. It has two manufacturing plants in Harare and Bulawayo in Zimbabwe and ten distribution centres countrywide.
Its route to market is predominantly B2B and was recently extended to include B2C through e-commerce and tele-sales platforms.
As a result, this led to suboptimal order fulfilment of customer orders and CDE asset utilisation. In the past, SZL had to outsource surveys to third-party providers at a significant cost to the company. Additionally, Forms has enabled SZL to customise specific survey such as:. MACmobile allows SZL to stay one step ahead of the requirements of both its sales team and its clients. Today the company benefits from:. Sign In Register.
Schweppes Zimbabwe partners with MacMobile for optimised sales.
